NS Sposa, which operates in the wedding dress and evening wear sector, which is one of the brands that managed to survive by integrating with digital transformation during the pandemic period despite being established shortly before the pandemic, continues to grow with its 4 stores operating in Istanbul, Izmir and Adana and more than 80 employees. Announcing its goals as "to be one of the first preferred brands worldwide", NS Sposa has also started preparations for the new London branch to be opened in England.
While the blow of the pandemic period to almost all sectors caused many brands to be deleted from the market, the fashion sector was also affected by this blow. The brands that suffered the most in this process were those that could not integrate into digital transformation processes and e-commerce activities. According to the data of the Turkish Exporters Assembly, the export figures of the ready-made clothing and apparel industry in 2022 increased by 13.8% compared to the same period of 2021. Ready-made clothing exports, which reached 3 billion 441 million dollars, broke the record of all time. NS Sposa, which is one of the important brands of the sector with its specially designed wedding dresses and evening dresses, has also managed to become one of the brands that contribute to the sector thanks to e-commerce.Fashion industry will be the shining star of e-commerce in 2023Considering Statista data, the fashion sector will constitute the largest segment of the global e-commerce market in 2023. According to the research conducted by Harris Interactive on consumer behavior, 80 percent of consumers prefer to buy the products of brands with which they are close with their own values. NS Sposa, which has managed to attract the attention of consumers in both domestic and global markets with the motto "Everything you can imagine is actually real", is among the brands that have achieved growth in the fashion sector. Although it was established shortly before the pandemic, NS Sposa, which managed to survive by quickly and accurately integrating into digital transformation during the pandemic period, is one of the rare stores that has achieved significant growth in the wedding dress and evening wear sector these days, when the pandemic started to lose its effect. Online sales stores make it accessible from all over the worldEstablished in 2017 and making rapid moves in both production and branching in a short time, NS Sposa has become a globally recognized brand in the sector. NS Sposa, which started sales with a focus on wedding dresses and evening wear in a 200 square meter store with 4 employees, continues to grow with its 4 stores operating in Istanbul, Izmir and Adana and more than 80 employees, creating added value for the country's economy. Announcing its goals as "to be one of the first preferred brands worldwide", NS Sposa has also started preparations for the new London branch to be opened in England. The brand, which has become accessible from all over the world thanks to its online sales store, also keeps up with the fast and comfortable shopping habit, which is a necessity of digital transformation processes. NS Sposa, which stands out with its rehearsal and design experience in the sector and emphasizes simplicity and quality along with a brave and free spirit, re-adapts the traditional with modern touches and creates special designs.The ready-to-wear sector exported the most to Germany, england ranked third.According to the data of the Turkish Export Association, the country with the highest export volume in the ready-to-wear sector in 2022 was Germany with 332 million dollars. Spain followed Germany with 216 million dollars, while England took the third place with 167 million dollars. NS Sposa, which is preparing to open its London branch, aims to increase the export figures in question within the framework of its activities in England.
While the blow of the pandemic period to almost all sectors caused many brands to be deleted from the market, the fashion sector was also affected by this blow. The brands that suffered the most in this process were those that could not integrate into digital transformation processes and e-commerce activities. According to the data of the Turkish Exporters Assembly, the export figures of the ready-made clothing and apparel industry in 2022 increased by 13.8% compared to the same period of 2021. Ready-made clothing exports, which reached 3 billion 441 million dollars, broke the record of all time. NS Sposa, which is one of the important brands of the sector with its specially designed wedding dresses and evening dresses, has also managed to become one of the brands that contribute to the sector thanks to e-commerce.Fashion industry will be the shining star of e-commerce in 2023Considering Statista data, the fashion sector will constitute the largest segment of the global e-commerce market in 2023. According to the research conducted by Harris Interactive on consumer behavior, 80 percent of consumers prefer to buy the products of brands with which they are close with their own values. NS Sposa, which has managed to attract the attention of consumers in both domestic and global markets with the motto "Everything you can imagine is actually real", is among the brands that have achieved growth in the fashion sector. Although it was established shortly before the pandemic, NS Sposa, which managed to survive by quickly and accurately integrating into digital transformation during the pandemic period, is one of the rare stores that has achieved significant growth in the wedding dress and evening wear sector these days, when the pandemic started to lose its effect. Online sales stores make it accessible from all over the worldEstablished in 2017 and making rapid moves in both production and branching in a short time, NS Sposa has become a globally recognized brand in the sector. NS Sposa, which started sales with a focus on wedding dresses and evening wear in a 200 square meter store with 4 employees, continues to grow with its 4 stores operating in Istanbul, Izmir and Adana and more than 80 employees, creating added value for the country's economy. Announcing its goals as "to be one of the first preferred brands worldwide", NS Sposa has also started preparations for the new London branch to be opened in England. The brand, which has become accessible from all over the world thanks to its online sales store, also keeps up with the fast and comfortable shopping habit, which is a necessity of digital transformation processes. NS Sposa, which stands out with its rehearsal and design experience in the sector and emphasizes simplicity and quality along with a brave and free spirit, re-adapts the traditional with modern touches and creates special designs.The ready-to-wear sector exported the most to Germany, england ranked third.According to the data of the Turkish Export Association, the country with the highest export volume in the ready-to-wear sector in 2022 was Germany with 332 million dollars. Spain followed Germany with 216 million dollars, while England took the third place with 167 million dollars. NS Sposa, which is preparing to open its London branch, aims to increase the export figures in question within the framework of its activities in England.